About Us
Partner marketing
with measurable outcomes.
Paul Street helps leading DTC brands build partner programs worth protecting — through editorial relationships, strict compliance monitoring, and integrated services under one roof.
TRUSTED BY WORLD CLASS PUBLICATIONS
Founded in 2022 to break the affiliate stigma.
When we started Paul Street, the affiliate industry had earned a credibility problem. Too many programs were built on coupon sites, non-incremental revenue, and attribution that couldn’t survive a hard question. Brands were skeptical, and for good reason.
Aaron’s background in affiliate and performance marketing driving $350M+ in affiliate sales for brands like Onnit, Goli, and Noom gave us the institutional knowledge. While Paddy’s experience from the founding team at Wayflyer, analyzing thousands of DTC brands’ marketing strategies to predict future revenue for underwriting purposes, led to an obsession around incremental revenue growth.
Together, we believed there was a need for a new kind of affiliate agency that focused on measurable results. We talked to our founder friend’s, they agreed, so we started with them.
Fast forward to today, Paul Street has grown to be a 60+ person partner marketing agency serving 40+ leading DTC brands — generating over $1 billion in trackable revenue. We did it not by chasing volume, but by leveraging real relationships with commerce editors, publishers, and creators to drive measurable, incremental results. We ask brands to onboard us like employees, because that depth of integration is what separates partner marketing that compounds from affiliate programs that stagnate.