WHAT WE DO
WHAT WE DO
FOUR DIVISIONS.
One GROWTH partner.
Paul Street brings Affiliate, Brand PR, Influencer & Celebrity Partnerships, and GEO / AI Search under one roof — giving your brand a unified growth strategy across every channel that matters.
Affiliate & PERFORMANCE PR
Partnerships That Perform. Results That Last.
We build and manage affiliate programs that connect your brand with mass media publishers, content creators, and loyalty platforms built for sustainable, compounding growth.
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BRAND PR & COMMUNICATIONS
Coverage That Shapes How Your Category Sees You.
INFLUENCER & CREATOR PARTNERSHIPS
Influence That Builds Cultural Authority.
GEO / AI Search
Show Up When AI Answers.
Affiliate & PERFORMANCE PR
Partnerships That Perform. Results That Last.
We build and manage affiliate programs that connect your brand with mass media publishers, content creators, and loyalty platforms built for sustainable, compounding growth.
Learn More
BRAND PR & COMMUNICATIONS
Coverage That Shapes How Your Category Sees You.
We don't just place stories. We build the “why” behind your brand and tell the story that resonates — securing media that doesn't just reach your audience, but moves them. The kind of press that shifts perception, attracts the right audience, and compounds over time.
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INFLUENCER & CREATOR PARTNERSHIPS
Influence That Builds Cultural Authority.
We connect brands with the voices shaping culture — from emerging creators to A-list talent — and build partnership ecosystems that drive both relevance and measurable impact.
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GEO / AI Search
Show Up When AI Answers.
More consumers are asking ChatGPT, Google AI Overviews, and Perplexity for product recommendations instead of scrolling search results. The brands that appear in those answers are the ones with strong signals across high-authority publications, authentic influencer reviews, and credible earned media — exactly what every Paul Street service builds.
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THE UNIFIED ADVANTAGE
THE UNIFIED ADVANTAGE
One strategy. Every channel.
( 01 )
No Silos
Your affiliate, PR, and influence teams share strategy from day one. What earns coverage amplifies creator content. What converts in affiliate informs PR narrative. The channels reinforce each other.
( 01 )
No Silos
Your affiliate, PR, and influence teams share strategy from day one. What earns coverage amplifies creator content. What converts in affiliate informs PR narrative. The channels reinforce each other.
( 02 )
Compounding Returns
Each channel feeds the others. A press mention drives affiliate traffic. A celebrity placement fuels earned media. The result is growth that compounds — not just adds up.
( 02 )
Compounding Returns
Each channel feeds the others. A press mention drives affiliate traffic. A celebrity placement fuels earned media. The result is growth that compounds — not just adds up.
( 03 )
One Point of Contact
You shouldn't need three agencies, three decks, and three reporting portals. One team, one strategy, one dashboard — all moving toward a single goal.
( 03 )
One Point of Contact
You shouldn't need three agencies, three decks, and three reporting portals. One team, one strategy, one dashboard — all moving toward a single goal.