BRAND PR
Coverage That Shapes How Your Category Sees You.
We don’t just place stories. We build the “why” behind your brand and tell the story that resonates.
PR TIERS
The right scope for where you are.
( 01 )
Foundation
Build Your Foundation
Your brand story, voice, and vision, built from the ground up.
Ideal for:
New or early-stage brands who need to define who they are before they start pitching press.
Inclusions:
• Brand Immersion Workshop: Deep dive into your business, values, audience, and category landscape.
• Messaging Framework: Development of brand story, key messages, and proof points
• Voice & Tone Guide: How your brand should sound across PR, social, and owned channels
Deliverable: A brand playbook with vision, mission, values, positioning, and media-ready story angles
( 02 )
On Call
Your Advisory Bench
Your brand’s personal advisory bench; here when you need a quick pitch, counsel on an inbound opportunity, or help refining a statement.
Ideal for:
Brands not ready for full PR, but want expert support and reactivity.
Inclusions:
• Strategic Counsel: Ongoing advisory and recommendations for earned media opportunities
• Editorial Support: Editing and refining brand-generated pitches, releases, or announcements
• Reactive Press Support: Drafting statements and responses for inbound media inquiries
Deliverable: Consistent, meaningful coverage that introduces your brand into the cultural conversation.
( 03 )
Spark
Earned Media Traction
Getting you seen, shared, and talked about the way you want to be.
Ideal for:
Brands new to PR who want to start securing consistent media coverage and visibility.
Inclusions:
• Press Release Development + Distribution: For announcements, launches, or key moments
• Newsjacking Opportunities: Leveraging cultural or industry news cycles for coverage
• Proactive Pitching: Ongoing pitching to secure editorial coverage
Deliverable: Meaningful coverage that introduces your brand into the cultural conversation
( 04 )
Amplify
From Coverage to Credibility
Elevating your founders, POV, and brand narrative beyond coverage.
Ideal for:
Scaling brands ready to deepen media presence, elevate leadership, and strengthen cultural credibility.
Inclusions:
• Influencer + Editorial Seeding: Product placement with micro/mid-tier influencers and tastemakers
• Thought Leadership Development: Ghostwritten bylines, Q&As, and contributed articles
• Executive Visibility: Founder and executive profiling in business and category media
• Deliverable: A rounded PR program that builds credibility and positions the brand as an emerging leader
Deliverable: A rounded PR program that builds credibility and positions the brand as an emerging leader
( 05 )
ICON
Always-On Cultural Authority
Our most comprehensive Editorial PR scope for brands ready to define and lead their category.
Ideal for:
Established or scaling brands ready to set the agenda, not just participate.
Add-On Services:
• Collaboration with Influencer efforts
• Media Tours + Desk Sides
• Spokesperson Media Training
• Partnership Counsel and C-Suite social media presence
